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Attitudes and Values Assessments


Why people do what they do affects their performance in their job and their private life

Although values help to initiate one's behaviour, they are often hidden because they're not always readily observed. This report helps illuminate these motivating factors and attitudes and allows people to understand the driving forces behind their decisions.

PIAV is often used by organisations as a key part of both their selection and development processes. In addition, PIAV is a key ingredient in understanding how to effectively communicate and avoid conflict.
 

Personal Interests, Attitudes and Values™ assessment measures the WHY of an individual's actions, leading them to understand what drives their behaviour and the attitudes that move them into action.

What is an Attitude?

While psychologists have identified many lists of values, there are certain values that seem most appropriate to the business and career environment. The Personal Interests, Attitudes and Values™ assessment measures the relative prominence of six basic motives in personality: theoretical, economic, aesthetic, social, individualistic (or political), and traditional ( or regulatory) values.

This classification is based on Eduard Spranger’s book, “Types of Men,” written in 1928. In 1931, Gordon W. Allport and Philip E. Vernon developed an assessment to measure the traits postulated by Spranger. The assessment, called the “Study of Values,” has been widely used to provide insights into the motivation of a given individual. These insights apply equally to men and women, as Allport’s research indicates successful women and successful men have similar values and goals.

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The Six Attitudes

  • Theoretical: A passion to discover, systematise and analyse; a search for knowledge and truth.

  • Utilitarian: A passion to gain a return on their investment of time, resources and money.

  • Aesthetic: A passion to experience the impressions of the world and achieve form and harmony in life; self actualisation.

  • Social: A passion to eliminate hate and conflict in the World and to help others in becoming all they can be.

  • Individualistic: A passion to achieve position in Society and to use that position to affect and influence others.

  • Traditional: A passion to seek out and pursue the higher meaning of life and achieve a system for living.

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The Assessment

The Personal Interests, Attitudes and Values™ assessment measures the relative prominence of the six basic attitudes, interests or motives.

Attitudes and values help to initiate our actions, and are sometimes called the hidden motivators because they are not always readily observed. The assessment identifies these motivating factors and attitudes and can, for example, help a manager to uncover the intrinsic motives of members of his/her team, and so allows them to understand exactly what motivates each of his/her team members.

A New “Valuing” of Life

Once you know the attitudes that drive your actions and those of the people around you, you will immediately be able to understand the causes of conflict. You will understand and appreciate your relationships as you recognise the attitudes of other people. You will see how their attitudes might interact with your own.

The Personal Interests, Attitudes and Values assessment is defined in detail in the User Manual which is available for download here.

PIAV User Manual

You will need Adobe Acrobat Reader installed on your computer to view any of the Sample Reports available for download below.  If you DO NOT have Adobe Acrobat Reader, you can download it free by clicking the icon on the right.

Personal Interests, Attitudes and Values™ report

  Sample Report

A person's performance can be directly related to their personal interests, attitudes, values and beliefs. This report allows individuals to understand how values affect their choices, and so provides purpose and direction in their lives. The most common use is within a selection system, resolving conflict or intervention.

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